Reports, eBooks, Case Studies, and ABM
Examples of core B2B marketing content that showcase my approach.
meQ State of the Workforce Report
This annual industry report on workforce well-being trends provides valuable insights for customers and prospects, demonstrates thought leadership, and drives PR exposure.
Healthcare Provider Boosts Employee Wellbeing, Reduces Turnover by 29%
A data-backed example of how meQ’s workforce resilience platform can directly impact key productivity metrics, and the company bottom line.
The Admin’s Guide to Food at the Office
Educational guide for ezCater’s primary end-user, with valuable insights, industry benchmarks, and recommendations for managing office catering.
Liaison International: ABM Video Mailer
An example of a video mailer campaign I worked on to drive high-value prospect pipeline at Liaison.
Documentary Storytelling
I discovered documentaries through Ken Burns’ Civil War series, but really fell down the rabbit hole when I saw The King of Kong and the potential for telling stories about pop culture. I ended up contributing two films of my own to the genre: