The Challenge
Liaison International wanted to grow the number of graduate programs participating in its EngineeringCAS program. We needed a standout ABM campaign in advance of a conference where sales would connect with about 300 prospects. We had a designer on staff, but no video support.
The Solution
I wrote a script and worked with a creator on Fivver to develop an animated explainer video, then worked with our in-house designer to create the mailer art. All assets were submitted to Red Paper Plane, who delivered the final product.
The Impact
The mailer drove over a quarter million dollars in pipeline, setting our sales team up for compelling conversations at the conference. See the finished product below.